萨利机长
商业与自然共生 天目里打造“无废”商圈新范式_我的网站
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It all began with Laojun Mountain's spectacular summer cloud season. In a recruitment notice issued in July, operator of the scenic spot said July and August offer some of the best chances to see seas of clouds there, and it wanted someone to stay on the mountain and record how the spectacle changed from day to day. The unusual job posting unexpectedly drew over 3,500 entries in about a week, with Li eventually emerging as the mountain's first "cloud sea observer."
Located in Luanchuan county of Luoyang, Central China's Henan Province, Laojun Mountain rises to 2,217 meters and is known for its dramatic peaks, seas of clouds and long history of Taoist culture, according to the mountain's official website.
But how does it feel like to work on top of the mountain, far away from online shopping, food delivery and party with friends?
An unconventional way of seeing
"My days on the mountain quickly settled into a rhythm shaped partly by the clouds, and partly by the cafeteria," Li told the Global Times. He usually got up around 5 am to shoot the sunrise and clouds, had an early lunch as the cafeteria opens at 11 am, spent the afternoon exploring around the mountain, then rushed to cafeteria for dinner before heading back to the observation spots for sunset. The day often ended with editing footage until close to midnight.
"Sometimes there is nothing in front of you from one viewpoint, but after walking a little farther and changing the angle, a small sea of clouds jumps in front of my eyes."
Professional photographers usually seek higher vantage points for better views of seas of clouds, while Li sometimes headed down toward the mountainside. "That was something I really hadn't expected," Zhang Pengyuan, a manager at Laojun Mountain, told the Global Times.
"This was exactly why the scenic spot wanted eyes from outside to find the beauty of the mountain through a different angle," Zhang said.
What set Li apart, Zhang joked, was precisely that he was "not professional." Unable to calculate cloud heights or predict the perfect shooting conditions from weather forecast, Li relied on the simplest method: going out again and again to see what had changed. That sometimes led to compositions the scenic spot's own photographers had never considered. "What he recorded was closer to what an ordinary visitor could actually see," Zhang said.
Li had arrived on the mountain with little professional photography experience. Media reports said that before taking the job, he was not yet proficient with a drone, and his previous videos usually drew only a few hundred or a few thousand views. However, that changed almost overnight when his application video took off, eventually drawing tens of thousands of likes and helping him stand out from more than 3,500 applicants.
From visitors to storytellers
Beyond Laojun Mountain, scenic spots across China have increasingly been inviting young people to take part in content creation, event planning and tourism promotion, often through unconventional jobs tailored to the language and habits of social media.
According to Southern Metropolis Daily, Shennong Valley National Forest Park in Central China's Hunan Province recently recruited 10 "wild men" to dress in animal costumes and interact with visitors in the forest.
The Dixin Valley Scenic Area in Hubei Province also drew more than 3,000 applicants for 12 summer trainee positions to play as NPCs, produce creative content, and work as photographer and tour guide for 10 days.
The idea goes beyond novelty. Scenic spots are increasingly turning to young creators who understand short videos, online trends and the interests of their peers. A tourism short-video contest in Jinhua, East China's Zhejiang Province held in 2025 featured university students presenting the city through vlogs, traditional-style costume transformations and AI-generated art - part of a broader effort to let young people help shape how destinations are seen and experienced.
Young travelers are increasingly drawn to experiences that are immersive, participatory and easy to share, reflecting a broader shift in China's tourism market from "standardized sightseeing" toward more personalized experiences, Zhang Lingyun, a professor and the executive editor-in-chief of the Tourism Tribune, told the Global Times.
As tourism offerings have expanded and competition has grown, travelers have more choices. Changing consumer preferences in China mean many young people now look beyond simply "seeing the beauty" to experiences that feel distinctive, personal and worth sharing on social media.
The internet and social media have accelerated this shift, Zhang said, adding that as "digital natives," Chinese young people are becoming increasingly fluent in short videos, social platforms and online interaction. By bringing young people directly into content production, scenic spots can move beyond simply guessing what tourists want through surveys, and learn from what they actually create and share.
Initiatives such as the "cloud sea observer" can help destinations rediscover themselves through a visitor's eyes while reaching younger audiences more effectively. The goal, Zhang noted, remains the same: better meeting tourists' needs, even as the tools, channels and participants have changed, he said.
On his final morning on Laojun Mountain, Li got up early once again to watch the sunrise. But this time, he lowered the camera.
"That was when I suddenly realized how beautiful the mountain really was," Li said. After 30 days of chasing clouds, searching for angles and turning each day into footage to share with other young Chinese in the online community, he was finally able to simply look.
When Li was really enjoying the last moments on the mountain, he - just like the line from comedy The Secret Life of Walter Mitty - "didn't like to have the distraction of the camera. Just wanted to stay in it."
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二 | 在杭州西湖与西溪湿地之间，一条长约2200米的活力纽带正悄然进行一场深刻的绿色革命——天目里国际街区，以“商业与自然共生”为核心理念，将绿色低碳融入空间规划、运营管理与文化表达全过程，构建起一套科学高效的“无废”管理体系。街区应用垂直绿化、地源供暖制冷、雨水回收等多项绿色建筑技术，从源头降低建筑能源消耗和碳排放。以精细管理提升运营效能，制定完善垃圾分类、绿色采购、能耗管理等制度规范，将“无废”理念嵌入物业日常管理工作标准。街区还积极引导商户与消费者共同参与源头减量，鼓励商户实施绿色采购，使用可降解、可循环包装材料，全面减少一次性塑料制品。目前，街区实现分类容器规范设置全覆盖，依托常态化智能督导与培训，垃圾分类准确率提升至85%以上。街区内还规划了一条“低碳消费走廊”，鼓励商户开设绿色商品专区，开展旧物回收兑换，或将再生材料商品与艺术展览相结合，形成“消费—回收—再利用”可视化闭环。同时，依托街区艺术与文化资源，策划融入再生艺术元素的诗歌节、循环主题市集等活动，覆盖8万余人次；联合社区、学校开展环保亲子手工、垃圾分类竞赛等公益活动，扩大宣传辐射范围；培训保洁员、客服人员及志愿者担任“无废宣传员”，在各自岗位上对商户和消费者进行面对面引导，形成浓厚的共建共享氛围。天目里的实践表明，“无废”商圈建设通过设计、管理、技术、文化的多重创新，为商业体可持续发展乃至城市绿色更新开辟出一条清晰路径。
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Published on:08:31:23
